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Online Marketing
Time and again, Arcos has seen examples of websites that do not generate value for their companies. The number one reason for this occurrence is little or poor online marketing. The Internet is not a "Field of Dreams" where "If you build a great website the users will come." You need to build awareness and interest through an intelligent mix of online marketing tactics.
Arcos offers a variety of online marketing services as well as strategic consulting that ensure quality traffic of users ready to act will find and interact with your website. Regardless of the state your current online marketing may be in, Arcos can set a path toward profitable goals and implement the tactics needed to reach those goals. Our online marketing services include the following:
Search Engine Optimization |
Pay-Per-Click Advertising |
- Website SEO Audit
- Competitive Analysis
- Keyword Research
- Link Building Strategies
- Site Architecture Consulting
- Content Development
- Monthly Reporting
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- Campaign Strategy Development
- Competitive Analysis
- Keyword Research
- Landing Page Development
- Ad Construction
- Campaign Management
- Campaign Reporting
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Brand Reputation Management |
Social Media |
- Identify Activity Hotspots
- Monitor Blogs, News feeds, Social Networks
- Report Brand Issues & Negative Feedback
- Recommend Actions to Respond
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- Identify Target Networks
- Optimize Profiles
- Create Targeted Groups
- Build Following of Friends, etc.
- Maintain Current Content
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Email Marketing |
Online Video Optimization |
- Campaign Strategy Development
- Email Design
- Account Configuration
- Tracking and Reporting
- Contact Management per SPAM regulations
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- Keyword Research
- Content Tagging
- Submission to Video Aggregators
- Activity Reporting
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